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Risks for Small Businesses Sharing PII with AI Chatbots like ChatGPT

business risks for using chatGPT

The Rise of AI and the Importance of Data Security 

As we increasingly embrace Artificial Intelligence (AI) in our businesses, it's crucial to recognize the asSOCiated privacy and security risks. At Delaney Computer Services, Inc. (DCS), we have seen the rapid adoption of AI tools, including chatbots, even among small businesses. While these technologies can drive efficiency and improve customer experiences, they also present potential pitfalls when it comes to Personal Identifiable Information (PII).

What is PII and Why Does it Matter?

Content: Personal Identifiable Information, or PII, is any data that could potentially identify a specific individual. This could be a full name, an email address, a Social Security number, or bank account details. PII can include customer information, employee details, or sensitive company data in a business context. Protecting this information is not just important—it's a legal obligation.

The Dangers of Sharing PII with AI Chatbots

AI chatbots, like OpenAI's GPT models, have the ability to process and generate human-like text based on the input they receive. However, they don't possess human judgment, discretion, or the ability to understand context in the way humans do. Here are some potential dangers of sharing PII with AI chatbots:

  • Data Breaches: Any PII shared with the chatbot could fall into the wrong hands if the systems that store chat logs are compromised.
  • Misuse of Information: If PII is improperly handled, it could be used for fraudulent activities, including identity theft.
  • Data privacy and security: AI chatbots collect and store a large amount of data, including personally identifiable information (PII), which makes them a target for hackers. If a chatbot's data is compromised, it could lead to a data breach, which could result in financial losses, reputational damage, and legal liability for the business.
  • Possible Discrimination: AI chatbots can be trained on data that contains biases, which could lead to the chatbot discriminating against customers or employees. For example, a chatbot trained on data from a company's customer service department with a history of discriminating against women could end up discriminating against women who contact the chatbot for help.
  • Copyright infringement: AI chatbots can generate text, images, and other creative content that may infringe on the copyrights of others. For example, a chatbot that generates text that is similar to a copyrighted book could be liable for copyright infringement.
  • Trademark infringement: AI chatbots can use trademarks in their names or the content they generate. If a chatbot uses a trademark without the trademark owner's permission, it could be liable for trademark infringement.
  • Liability for the chatbot's actions: If an AI chatbot causes harm to a customer or employee, the business could be held liable for the chatbot's actions. For example, if a chatbot gives incorrect financial advice that results in a customer losing money, the business could be liable for the customer's losses.
  • Loss of Anonymity: Sharing PII with a chatbot could inadvertently reveal more about you or your business than intended.

How DCS Can Help Protect Your PII 

At DCS, we specialize in providing comprehensive Cybersecurity solutions that can help protect your business from the risks associated with AI technologies:

  • Professional Cybersecurity Services: Our team offers top-tier cybersecurity services, including vulnerability assessments, secure infrastructure design, and incident response planning.
  • Training and Education: We provide training programs to help your team understand best practices when interacting with AI systems and avoid sharing sensitive information.
  • Ongoing Support: DCS offers continuous support to keep your systems secure as threats evolve, ensuring your business stays ahead of potential security issues.
  • Privacy-First Approach: At DCS, we prioritize privacy and ensure that all our services adhere to the highest standards of data protection.

The Bottom Line

AI technologies, including chatbots, offer exciting opportunities for businesses of all sizes, but it's crucial to navigate this landscape with an awareness of the potential risks. By partnering with DCS, you can harness the power of AI in a secure, responsible manner, confident in the knowledge that the privacy and security of your business's PII are in expert hands.

Contact us today to learn more about our cybersecurity services.