Search Engine Optimization

Search Engine Optimization'>Search Engine Optimization (SEO) is pretty widely misunderstood. There are people out there that think you need to submit your site to Google, or pay Google to rank it. Some people think Meta Tags are really important, and some believe you can fool the spiders into first page placements.

It can be very complicated, but it can also be very simple. When talking about SEO, relevance is the key term. In other words, is the page being ranked really about the search term? How does Google determine the relevance of a particular web page for a particular web term? By just a few key attributes:

• Do the tags on the page include the term?
• Do the tags on the page all match?
• Was the term included in the path used to arrive at the term?
• Do other sites link to this page from pages that use the term?
• Does this page link to other pages, on this site or others, that use the term?

The Connect CMS application provides an automated way to update the important tags on each page, and it also provides the tools needed to a lot of pages with all the right terms. That's half the battle.

Our SEO services help you identify the best terms. We can find out:

• What terms people actually use most
• What terms are under-represented by web sites (thus presenting the greatest opportunity)
• Roughly what sort of volume of web traffic can be gained from a first page placement
• What needs to be done to get that placement

To learn more about our Search Engine Optimizations services, and how it can benefit your specific organization, call us at 845-753-5800, or contact us via email.