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Cornwall-on-Hudson

Decision Modeling, Inc

DEMA

Fortis Vita

Mahwah Regional Chamber of Commerce

Maurer Law

Rockland County Tourism

Visiting Nurses Association of Hudson Valley

Women of the Vine

Woods N Water Enterprises

Tips & Tricks

Lighten Up On the Formats

9 Reasons Your Viral Campaign Fails

Improving the Time Spent on a Page

10 Social Marketing Tips for Small Business

Boost Exposure with ShareThis

How can I use Twitter best?

Writing Copy People Read

Using a CMS for search engine optimization

How can I create content?

Can blogs help search engine optimization?

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Glossary

Alt Tag

Content Management System

Customer Relationship Management

Headline Tag

Meta Tag

Peer-to-Peer

Relevance

Search Engine

Search Engine Optimization

Social Networking

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Glossary

Alt Tag

Every image on a web page has an alt tag. This tag often appears when the image is unable to load, or when moused over by the web site viewer. Alt tags are significant for search engine optimization, since they help to define the relevance of the page for a specific...read more

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Content Management System

A content management system, or CMS, provides web site administrators the ability to efficiently maintain content on a web site, often using web-based administration similar to popular software, such as Microsoft Word. Nearly all sites built today are built on a web application using a content management system.

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Customer Relationship Management

Customer Relationship Management, or CRM, is basically the function of building a long standing relationship with a customer. This maximizes profits, since it is cheaper to retain a current customer than it is to find a new one. It also consists of the processes a company uses to track and...read more

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Headline Tag

A headline tag often appears at the top of a web page's content, in a larger, bolder type style. Headline tags are often defined using CSS with the label h1, h2, and so forth (through h6). Headline tags might also be custom tags, designated with the CSS attribute "class." Search engines...read more

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Meta Tag

Many web pages have meta tags, although they are not required. This tag does not appear anywhere on the web page, but instead is hidden in the code. Search engines do see and index these tags. The value of meta tags for search engine optimization is vague and ever changing. Since...read more

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Peer-to-Peer

A peer-to-peer, commonly abbreviated to P2P, distributed network architecture is composed of participants that make a portion of their resources (such as processing power, disk storage or network bandwidth) directly available to other network participants, without the need for central coordination instances (such as servers or stable hosts). Peers are...read more

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Relevance

A web page ranking is determined by the relevance of the page for the search term(s) used. Relevance is calculated by examining the characteristics of the specific web page, the links that navigate to that page, and the characteristics of the site in which it is found.

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Search Engine

A web search engine is a tool designed to search for information on the World Wide Web. The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine...read more

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Search Engine Optimization

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site...read more

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Social Networking

A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant...read more

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Title Tag

Every web page has a title tag. The title tag appears in the blue bar at the top of the browser window, opposite the window controls (the minimize, expand, and close buttons). The most common title tag, thanks to the billions of amateur web pages online, is "Untitled Page." Title tags...read more

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