Maurer Law specializes in only serious personal injury suits, usually resulting in train or trucking accidents. As such, traditional Search Engine
marketing does not provide a valuable amount of qualified leads.
We've developed a Social Networking
strategy for Maurer Law, designed to get their blog into the blog rolls of targeted unions and teamster organizations. Maurer Law provides a high-quality, professional service, and as such, the information found in their blog is very valuable to these organizations. This plan was put into action in September, 2009.
In time, Maurer law will be able to curtail spending on broadly targeted SEM and broadcast media buys, and flourish from exposure on highly targeted web sites. Although this is a long-range plan, the early returns are very encouraging.