Deborah Brenner is the author of Women of the Vine, and the founder of Women of the Vine Cellars. In November, 2008, Deborah approached us with the idea of creating a community for women and wine lovers, with an eCommerce component to promote Women of the Vine Cellar's label.
One particular challenge in this venture was to create a forum attractive, inviting, and simple enough to spur interactivity. The result has been an interactive application that allows site visitors to participate in discussions, maintain their own profile, and share their own stories.
Although WomenOfTheVine.com has not taken off yet (due to circumstances beyond our control), the framework for success is in place. We look forward to launching a grassroots integrated marketing campaign in the near future, to allow WOTV to realize it's full potential.